In 2015, Audi demonstrated us the E-tron Quattro concept. And best to its word, a remarkably similar production version follows in 2018.
“We’re calling refer to it as Audi E-tron, just ‘E-tron’, since this is a quite important Audi sub-brand for future years,Inches states Audi board member Dr Dietmar Voggenreiter. “There’s fairly simple logic behind that. We’d, in the center of the 1980s, the Audi Quattro, so we also known as it simply ‘Quattro’.”
That name, obviously, has stuck around using a badge on the rear of any all-wheel-driven Audi.
“So we’re doing exactly the same using the Audi E-tron, that is our first fully battery-powered vehicle.” If electric Audis really remove, then, this is the pioneering vehicle Voggenreiter hopes we remember fondly, similar to petrolheads perform the early Quattro.
Does which means that it’ll be all boxed wheel arches and squat stance? “It’s not far from the show vehicle. This can be a really Sports utility vehicle-oriented, fully battery vehicle.” No, then.
The E-tron Quattro concept was something of the looker in Sports utility vehicle terms, mind, and it is design has clearly influenced the brand new Audi Q8, too. We predict the E-tron to become a wee bit smaller sized, though.
E-tron badging, meanwhile, is going to be utilized on plug-in hybrids in addition to full EVs. “For us, E-tron is definitely electrification, and at first, we’ll see more plug-in compounds. Later we will have a larger share of fully battery vehicle cars. This belongs to our ‘Strategy 2025’, where we’re altering our business design from just selling cars, also to supplying more mobility services.”
The breadth of Audi’s future product choices will be a lot to compute. However in brief, in addition to buying or leasing a vehicle as if you do today, there’ll be various vehicle-discussing and ride-hailing schemes as a substitute.
So if you wish to show up for an important meeting at the back of an A8, or impress your date having a drop-top TT, you can demand either with an application, regardless of whether you own another Audi or otherwise. The cars is going to be supplied by dealers, instead of being distributed to vehicle proprietors, differing this in the discussing model being exlored by other, less premium brands.
“If we have seen increasingly more discussing and ride-hailing, then for me personally, there’s a obvious indicator that product sales isn’t the right number to determine the prosperity of a car company any longer,” Voggenreiter adds. “We are speaking much more about active users or driven kilometres together with your cars.”
Read the latest car news and check out newest photos, articles, and more from the Car and Driver Blog.