Hyundai and Kia to obtain more distinct design languages
Hyundai and Kia will explore different designs that will provide them with greater differentiation on the market.
That’s based on new global design chief for that brands Peter Schreyer, who states the brand new designs will start to emerge “in 2 to 3 years’ time”.
He believes cars in the two sister brands “should be separated more, and we’ll obtain a wider range”. Schreyer cites the instance from the platform-discussing Volkswagen Golf and Audi A3, which attract completely different customers.
“We also require a improvement in content,” he stated. With that, he implies that Hyundais and Kias ought to be separated by their features and functionality. “Kia has a powerful direction, why don’t let change?” he stated. But Hyundai “will change”.
Hyundai’s ‘fluidic sculpture’ design language “will evolve more”, he stated. “But it just handles the car’s surface, not its proportions. Other activities define the vehicle too, like window graphics.
“We’ll choose the great things making a more powerful family feel. Like Kia, we’ll produce a typical design, and it’ll seem like it all around the world. It’s an intricate range of products but we must create a hierarchy.”
Among individuals good stuff are “quality, our type of style along with a front face design that’s had the experience all along. Hyundai were built with a hexagonal grille not long ago. We’ll find another twist towards the grille to really make it unique”.